The Impact of Streaming on Traditional TV and Cable Networks

There have been many revolutions in almost every aspect of life with the digitalization of most of the basic aspects such as online streaming and traditional TV. People are now more inclined towards online streaming as it provides them with time flexibility, on-demand content, and portability.

Streaming platforms such as Amazon Prime, Netflix, Hulu TV, and HBO Max have been a major breakthrough in how we look up to the streaming sector. JioCinema, an Indian OTT platform, has been a recent addition.

However, these streaming platforms have geo-restrictions due to restricted distribution rights. You cannot access every streaming platform from anywhere, and for that you need hack or alternative to stream JioCinema from anywhere.

Since COVID, people have changed their living standards. Companies are now conducting online interviews as it can be easily done with limited resources. If we talk about gaming, Twitch has been a major breakthrough in the gaming sector, we will discuss more about it later.

In the following article, we will discuss more about cord-cutting and online streaming platforms that provide users with the best option. We will also discuss the future and sustainability of the traditional TV setups in the following writing.

The Growth of Streaming Services

There is nothing better than doing things on your own schedule and watching movies and shows on demand. The streaming services made this their pillar of success. Due to convenience, affordability, customized content, and a diversified content library, online streaming gained immense popularity.

Netflix is the pioneer of online streaming content and disrupted conventional TV broadcasting with its on-demand worldwide content. This was followed by Amazon Prime, Hulu TV, Disney Plus, and more. These streaming platforms took advantage of technological advancements such as faster internet, higher bandwidth, and of course smart phones.

Original content produced by giant streaming platforms has further disrupted the traditional TV concept. The success of Netflix’s original shows like “Money Heist”, “The Office”, and “The House of Secrets” further diverted the audience away from traditional broadcast television.

Evolution of Audience Consumption

Online streaming platforms have significantly attracted viewership with their customized and viewer-friendly features. Now you do not have to wait for the cable operators to put up your favorite movie on the television, instead, you can watch them at any time you want online.

Moreover, binge-watching is another prompting factor. Students watch their favorite TV shows after their exams in one night. This cannot be replaced by any traditional broadcasting service. So basically, you can watch whatever you want in with accordance to your schedule.

Moreover, streaming platforms use sophisticated AI tools, that help viewers get recommendations for more shows and movies based on their previous viewership. They also enable you to continue movies from where you left off, saving much time.

Many platforms have hiked their subscription prices but it has been a double-edged sword. To compete, some subscriptions are even free or much less than the TV cable cost.

The Fall of Traditional TV Setup

TV cable broadcasters are facing serious competition from online streaming services, resulting in significant profit losses due to declining advertising and viewership of the TV network. Many recent studies and statistics show that traditional streaming is now losing its charm.

Traditional TV broadcasting has limited bandwidth with a fixed schedule thus giving viewers limited content to watch. Moreover, streaming platforms have now started to produce their own content, giving more competition to traditional broadcasters. The star cast, cinematic views, and quality content have superseded traditional networks.

Challenges Faced by Conventional TV Systems and Adaptations

The traditional broadcasting business model has been significantly disrupted due to the “cord-cutting trend” in the past few years. The exclusive content produced by streaming platforms has increased pressure on traditional networks to follow the footsteps of streaming platforms and make more engaging and top content.

Some broadcasting networks are now partnering with streaming services to exhibit their content internationally, hence, blurring the distinctive line. Broadcast TV networks are now also switching to subscription-based models, offering on-demand content to premium users.

The Global Unrestricted Expansion

The rise of the online streaming platform gave them access to almost every part of the world. This is helped by the use of premium VPN connections that allow you to unblock restricted websites.

Steaming services have now started to create more diverse content in different languages encouraging people from a wide diversity to watch the content. Moreover, streaming services now can also distribute local content internationally which was previously not allowed, leading to more diversified and more inclusive content worldwide.

The Future of Broadcasting: The Hybrid Model

The impact of online streaming on traditional TV broadcasting is undeniable, thus calling upon the need to adapt the modern changes. Traditional services will strengthen their conventional streaming of live sports events, news coverage, and live events, which are still valued today.

The future of traditional broadcasting is on stakes but not completely dark. Advancements in technology such as 5G networks and virtual reality might expand streaming options. Some providers might just focus on more niche programs or use AI to make diversified content.

The future of TV networks lies in the hybrid model of streaming and traditional broadcasting, where users can access both on-demand content and live events.


To conclude, the long-lasting impact of online streaming on traditional TV can be minimized by adapting to the modern needs of consumer behavior.

Exploring new revenue models, and innovative technologies can save the downward trajectory of traditional broadcasting services. Also find out how YouTube Maximizes likes on videos.

Leave a Reply