To stay afloat, the online betting industry is constantly looking for new features. Currently at the top is augmented reality (AR). Imagine: you see the real world, but virtual details are superimposed on it. This makes betting look very attractive and unique. Giants such as 1xBet are actively investing in AR because they are confident that this technology is the future. Here we will look at how AR technology is already changing betting, what cool new features are already available, and what else awaits us in the near future.
Augmented reality and the world of betting
Augmented reality is when you look at the real world through your phone or tablet, and images or other details are added to it on the screen. It’s like superimposing a virtual layer on a real image. Virtual reality is a ticket to a whole new world, while augmented reality is simply “digital tuning” for our own.
AR opens up huge opportunities for the betting industry:
- Increased engagement. Betting is no longer just about clicking on odds. Augmented reality makes it possible to “bring to life” matches, players, and statistics and interact with them differently.
- Data visualization. Complex information can be easily explained using cool 3D models or animated graphics.
- Creating a unique experience. Want your marketing to really work? AR is your secret ingredient. It turns ordinary campaigns into exciting adventures full of games and quests.
According to Statista, the augmented reality market has already reached $82.44 billion, and by 2029, it is expected to grow to $281.39 billion. This shows that it is very promising and will soon be everywhere.
1xBet and AR: first steps and already implemented projects
1xBet, one of the world leaders in online betting, is not standing aside from technological trends. The company is actively testing and implementing AR features to improve the user experience.
The most obvious application of augmented reality is to show sports matches. Instead of just seeing the score, you can point your phone’s camera at the TV screen and watch the statistics in real time. Ball possession, shots on goal, distance covered by players – all this information can pop up right above the field. You can also view 3D models of players and stadiums. During major competitions, such as the World Cup or the NBA, 1xBet can allow you to “place” a small 3D stadium or a figurine of your favorite player with his latest statistics on your table.
To make 1xBet advertising more exciting, they use augmented reality. Just scan the logo and you’ll get access to exclusive offers and bonuses, or see an animated character who will tell you about current promotions.
The future of AR in betting: what awaits us?
New generations of AR glasses and smartphones will make sports betting a simpler and more multifaceted process.
Personalized AR betting
You’re at a coffee shop watching a game. A menu with bets made just for you appears on your smartphone screen, which you can see through augmented reality glasses. It takes into account your preferences and the situation in the game. You don’t have to take your eyes off the game to place a bet. Just wave your hand or say a command.
AR games and gamification
Integrating game elements into the betting process is another promising area. 1xBet can create AR game in which players compete with each other by completing tasks related to real sporting events. For example, “Guess who will score the next goal,” with the ability to ‘catch’ a virtual ball that “flies” out of the TV screen.
AR training and analytics
With AR, complex data can be visualized for beginners. Changes in odds are displayed in real time along with their rationale. It is a kind of navigator for those who want to make better decisions.
Advantages and challenges of implementation
The implementation of augmented reality is a difficult task that has its pros and cons.
| Advantages | Challenges |
| Unique user experience. Betting becomes more exciting and interactive | High development costs. Creating high-quality AR content requires significant investment |
| Increased engagement and retention. New features attract new customers and retain existing ones | Technical limitations. Device performance and internet speed can affect AR quality |
| Effective marketing. AR campaigns are more memorable and viral | Difficulty in training users. It takes time to understand updates |
| Data visualization. Complex data has become accessible | Security and privacy risks. Collecting data from a device’s camera may raise concerns |
The advantages of AR are so great that any potential difficulties pale in comparison.
Conclusion
Augmented reality (AR) is not a passing fad, but the real future of betting. It makes the process more lively, exciting, and understandable. Thanks to AR, betting is transformed from a set of numbers into an interactive game. Everyone can feel like they are part of the action. Companies like 1xBet are already actively using these technologies to provide their customers with a new level of service.
As a result, augmented reality not only improves the design of the application but also creates a completely new experience for users. It simplifies betting for beginners, makes it more exciting for professionals, and opens up endless possibilities for personalization. Over time, as AR glasses and other devices become commonplace, betting will merge with reality and become part of sporting events. And 1xBet will be among the first to implement this new technology.